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3. Branding
Branding
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If SARF is the association of Sheffield restaurateurs, it is widely recognised that we needed to develop customer facing branding. This branding must also be able to proliferate throughout food chain ‘from the field to the plate’.
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The Eat Sheffield brand image is aspirational and lifestyle driven. The essence of the brand is simple - 'people eating, drinking and enjoying a balanced, healthy lifestyle'.
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The Eat Sheffield campaign will propagate well with both local food agency initiatives and SARF promotional values such as: Eat Healthy, Eat 5-a-day, Eat Local, Eat Ecclesall, Eat S1, Eat Chinese, Eat Culture etc.
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The Eat Sheffield image will be embraced across all aspects of SARF’s communications. NEXT
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