News and Reviews - Wed 12th Sep 2012
Please click on the link below to read the article on Let's Get Cooking and The Sheffield Food Festival.
Please click on the link below to read the review on The Showroom Cafe in The Sheffield Star.
The business that Nick Holzherr, finalist on BBC1’s The Apprentice, pitched to Lord Sugar is being showcased to the city in a live cooking demonstration at Sheffield Food Festival this weekend.
Earlier this summer Nick secured an investment of £170,000 to launch his company Whisk, a service that promises to take the hassle out of home cooking by bringing together online recipes and internet grocery shopping when it launches later this year.
The Apprentice candidate will be making an appearance in the festival cookery theatre on Saturday 15th September alongside his business partner Craig Edmunds. The pair will be whisking up a pizza from scratch live on stage at 11:00am and food-loving Twitter followers have been submitting topping suggestions as part of an online competition ran over the past few weeks.
Nick said: “Sheffield Food Festival is going to be the perfect place to try out this year’s fantastic local produce and garner some all important cooking tips from top local chefs. “Home cooking is at the heart of what we do and we hope our live demonstration will show how simple and purse-friendly it can be.
“One of the key functionalities Whisk will have is the ability to reduce kitchen waste and with Waste Less Live More week kicking off on Monday, we have the perfect opportunity to demonstrate how easy it is to be economical in the kitchen.”
The free festival, designed to inspire residents of Sheffield about the great choice of food on their doorsteps, is expected to attract an additional 45,000 visitors to the city centre over the course of the weekend.
For anyone who would like to get involved in Whisk’s online competition tweet @WhiskTeam with recipe suggestions. For more information on Whisk visit www.whisk.co.uk.