News and Reviews - Thu 11th Feb 2010
Thu 11th Feb 10 City working up appetite for first food extravaganza
NATIONAL festivals supremo Phil Jones has been drafted in to run Sheffield's first food extravaganza, in a bid to put the city on the culinary map.
Jones, aged 53, is the man behind the UK's biggest annual celebration of food and drink, in Manchester. He has built it up over the last 12 years and also runs successful events in Greenwich, Richmond, Southport and Nottingham.
But Sheffield's scope eclipses all these, he says, adding: "This is our key event now.
"Rome wasn't built in a day and the truth is it's going to be hard work and a long-term project. But the potential to develop into something really big and on the national stage is superb."
as reported in the Sheffield Telegraph by Lesley Draper, 11 February 2010
http://www.sheffieldtelegraph.co.uk/news/City-working-up-appetite-for.6061744.jp
